Have you ever wondered why your competitors’ posts go viral in an instant, and yet your posts receive very few views? Well, this could be quite frustrating, but this reality: Social media isn’t just about posting content anymore, it’s about knowing what drives people at this very minute. Posts on TikTok, for instance, aren’t just temporary, contrary to what you think, they’re influencing the way people interact with products, content, and even make purchasing decisions online. Yes, even an online casino could find ways to tap into this trend.
Short, Snappy Videos Are What People Really Want
Long, produced videos were the norm, but make no mistake, the people have chosen: short, authentic, and easy-to-view videos are the way forward. This was the realm of TikTok until Instagram Reels rolled along. Consumers do not want heavily produced advertising; they want the belief that they are viewing reality.
For instance, you could consider adding some production of a video or a product being created. You could show some blooper reels and product demonstrations. The truth is that viewers will watch something more when it seems raw rather than when it’s professionally done.
Viral Challenges Can Help Your Brand Engage Online
You know what I am talking about: the catchy dance moves, popular audio snippets, or weird hashtag challenges that go viral. These aren’t just for entertainment purposes; they’re actually a great means of getting noticed for your brand. When done creatively and with a purpose, your brand can reach a huge number of people who are already engaged, without breaking the marketing budget.
The key here is to make it all feel organic and authentic to your brand and not just awkward and weird. A coffee shop might turn a trending audio into a morning routine clip, and an online casino could use a fun trending sound to show an expressed game in action. The point is to adapt the trend in a manner that fits your brand’s personality.
Social Shopping Makes Trends Pay Off
Long gone are the days when online shopping was a lengthy process, and users had to go to the store and then shop. They can now directly shop from the posts and stories of social media accounts of their favourite brands.
A viral challenge can easily lead to sales if you are making it simple to shop right from social media. Brands that understand this stuff and remain updated are capable of competing.
Humor and Relatability Go a Long Way
Content that people can identify with, particularly content that gives them a laugh, tends to get shared, saved, or commented on more than content meant to promote a brand, which is often a serious message. The algorithms on these platforms pick up on this, putting the content out there for more people to see.
Good timing is just about as important as creativity. When your brand can actually jump onto a trending meme or challenge pretty immediately, it proves you are in the know and connected to what is happening, making your content feel timely and relevant. Be late, and it will seem like your brand doesn’t know what the trend is.
The Bottom Line
What’s trending on TikTok or Instagram may appear to be purely for recreation, but there is so much more to it when it comes to brand building. With short videos, viral challenges, micro-influencer partnerships, or social shopping on Instagram, there is so much more uncharted ground waiting to be discovered. Not to mention sectors like online casinos, where all these trends come together to produce absolutely engaging content.
Now is when you should start paying attention, and not only will your content go viral, but it will create conversations. Social media is a fast-paced world, and if your brand is not up to speed, then your brand could be left behind.